Design Iterations
Before
After
1. A compact head banner will reduce the links and distractions for the audience.
2. Adding the form of CTA on the header image for returning audience or who has strong purchase intention.
3. Having negative space on the both sides of the webpage will direct the viewer’s attention and contribute to a seamless user experience.
4. Moving ‘how it works’ to the top of the webpage for new audience who is not familiar with the process.
5. Showing up the product name and the number of issue will help audience to reduce the time they spend on finding out their needs.
6. Reducing the white space for the better reading experience.
UX-UI
Web